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We Make Your Google Analytics HIPAA-Compliant

Keep using Google Analytics and Google Tag Manager data while protecting your organization from HIPAA non-compliance, quickly and easily.
HIPALYTICS protects 3rd party data transfers to GA4 and GTM
Eliminate HIPAA compliance risk
Quickly Eliminate
HIPAA-Compliance Risk
Avoid HIPAA fines
Avoid Costly Fines 
& Lawsuits
Keep GA4/GTM metrics
Regain or Keep
GA4/GTM Metrics

Protect Your Finances and Marketing.

If your healthcare website still uses Google Analytics, you can face fines that go from tens of thousands to a couple of million dollars, plus suffer negative PR.

But losing Google Analytics and Tag Manager data puts blinders on your marketing, negatively impacting your results and strategy.

Instead, Hipalytics makes it easy to keep the benefits of GA4 and GTM while eliminating the risk for hospitals, medical centers, insurers, and other healthcare providers—in days.

Find out how to protect your organization. Book a call now.
Keep your Google Analytics

How Hipalytics Works

BAA-Protected Access to Google Analytics & Google Tag Manager
Book a call
Step 1
Book a call with a Hipalytics Consultant and get answers to your questions.
Sign a BAA
Step 2
Add Hipalytics to your marketing stack and sign a BAA; you’re up and running in days.
HIPAA-compliant GA4 and GTM
Step 3
Get risk-free, HIPAA-compliant access to Google Analytics/Tag Manager metrics for data-driven marketing.
BAA protected GA4 and GTM

Solve your HIPAA non-compliance before it’s exploited.

Law firms and regulators are actively pursuing healthcare providers who violate HIPAA via Google Analytics/Tag Manager with class-action lawsuits and fines ranging from over $60K to $2M.

Defend your organization with Hipalytics, giving you BAA-protected access to Google Analytics & Tag Manager.

No risk. No liability. No costly litigation.

Find out how it can work for you on a call with our team.
Take This 3-Minute Quiz and Check Your HIPAA Compliance- Avoid Fines and Reputation Damage.

Keep your healthcare marketing out of the ER.

Google Analytics and Tag Manager informs your ads, budgets, content, strategy and more. Without this data, your results suffer.

HIPALYTICS gives you HIPAA-compliant access to this data, plus:
  • Your analytics stay within the Google dashboard, so no new platforms to adopt
  • You get instant updates to the latest data protection policy changes
  • Your marketing stays data-driven so you can help patients access the care they need
Don't waste marketing resources by guessing what to do next. Set up a call with HIPALYTICS.
GA4 and GTM get HIPAA compliant data
HIPAA violation fines can go up to seven figures and seriously damage your reputation.

Don't let this happen to you.

Montefiore to pay almost $5 million in fines for HIPAA violations
Feb 15 2024
Federal Judge Tentatively Advances Meta Pixel Medical Privacy Class Action
Aug 18 2023
BetterHelp Will Pay $7.8M in Fines for Sharing Private Mental Health Data
Mar 22 2023
Banner Health Pays $1.25M
to Resolve HIPAA Security
Rule Investigation
OCR Fines California Dental Practice for PHI Disclosures
on Yelp
Dec 14 2022
Orthopedic Clinic Pays $1.5 Million to Settle Systemic Noncompliance with HIPAA Rules
Sep 21 2020
OCR Imposes $1 Million HIPAA Penalty on Lifespan for Lack of Encryption and Other HIPAA Failures
Jul 28 2020
Touchstone Medical Imaging Fined $3 Million by OCR for Extensive HIPAA Failures
May 06 2019
OCR hits Advocate Health Care with $5.55 million HIPAA fine
Hospital To Pay Millions After Embarrassing Data Breach Put Patient Info On Google
May 09 2014

HIPALYTICS Pricing

Affordable, usage-based pricing keeps your marketing effective and
organization protected.

Make Your Marketing HIPAA-Compliant

HIPALYTICS gives you access to:
  • Guided 1-hour onboarding session
  • BAA-protected access to Google Analytics & Google Tag Manager data
  • Fully legal PHI data anonymization
  • US-based data centers
  • Ongoing updates for the latest data protection policy changes
  • No commitment or minimum contract

From $499/Month

Who’s HIPALYTICS?

A team of IT and marketing experts, we help healthcare organizations make Google Analytics and Google Tag Manager HIPAA-compliant.

Knowing the marketing value of these tools, HIPALYTICS helps organizations reach patients to ensure they can find and access the care they need.

Find out how we can help. Book a call now.
HIPALYTICS helps organizations reach patients

Frequently Asked Questions

Google Analytics and Google Tag Manager still automatically collect and store user data, including PHI and PII, which are protected under HIPAA regulations. However, these tools don’t have built-in settings to fully secure or anonymize this data, which is necessary to meet HIPAA's strict privacy standards. For example, GA4 and GTM store IP addresses, which are recognized among HIPAA identifiers.

If you’re a HIPAA-compliant entity, you must constantly safeguard PHI and PII data from exposure. Checking if they collect such sensitive data is important when using online tracking tools. If you use Google Analytics 4 (GA4) and Google Tag Manager (GTM), which use PHI and PII for tracking, you risk HIPAA non-compliance.

To check if you’re at risk of HIPAA violations, take a quick quiz: HIPAA Compliance Quiz

Google Analytics 4 (GA4) and Google Tag Manager (GTM) are key online tracking tools for today's performance metrics. However, these tools have a significant drawback for health providers—they collect PHI and PII, which is not HIPAA-compliant. That means using GA4 and GTM without proper data protection can lead to HIPAA violations and substantial fines, which would cause damage to not only your financials but also brand and reputation.

To solve this issue, HIPALYTICS makes your GA4 and GTM HIPAA-compliant by integrating anonymized PHI and PII, keeping you in line with HIPAA regulations.

HIPALYTICS isn’t a complex or demanding tool but a service. After signing the BAA, we de-identify the PHI and PII data you provided and integrate it with your existing GA4 and GTM. From that point, you can continue with the safe tracking. All data is stored on protected US-based Google servers.

HIPALYTICS works on a subscription model that starts from $499, plus usage fees. For detailed pricing and plans available, please book a 30 min call