Think HIPAA compliance keeps your healthcare marketing safe? It might. But only in theory. In practice, a growing wave of state privacy laws is raising the bar on what counts as protected health information and how it must be handled. Laws like California Privacy Rights Act (CPRA) and Washington’s My Health My Data Act are […]
If you’re in healthcare marketing and still using Google Analytics 4 (GA4) or Google Tag Manager (GTM) without thinking twice, it’s time to take a closer look. The HIPAA Security Rule update proposed in early 2025 is more than just another regulatory tweak. It’s a wake-up call for any organization handling Protected Health Information (PHI), […]
In early 2023, GoodRx got hit with a headline no brand ever wants to see: regulators called them out for sharing sensitive health data with advertising platforms. The company had to pay millions and deal with a serious reputation hit. Why? Because they crossed the thin line between marketing performance and patient privacy. Now, here’s […]
Let’s say you’re running a new ad campaign. Maybe to promote a diabetes management program or a mental health service. You know that ads for healthcare can reach the right people fast. A well-placed ad through Google Ads or on Facebook could mean more patients scheduling appointments, filling out forms, or joining your programs. But […]
Here’s the story: you’re researching a health topic online—maybe looking up symptoms and treatments or finding a nearby specialist. Hours later, as you browse social media or check your email, ads about that very topic start popping up. The internet seems to know exactly what you’re interested in, and it won’t let you forget. For […]
