Picture this: you, as a respectable healthcare organization, want to launch an AI-driven marketing campaign. The marketing team has a goldmine of data sitting in Google Analytics 4 (GA4), like patient journeys, page views, conversion events, and campaign performance. They connect it to an AI tool, expecting fresh insights and predictive power. But what they […]
Healthcare marketers are under pressure to deliver results. They need to understand what’s working, what’s not, and where to invest next. That means tracking user behavior, measuring conversions, and optimizing campaigns. Simply, all things that analytics tools like Google Analytics 4 (GA4) were built to do. But there’s a catch. Most healthcare websites handle Protected […]
Think HIPAA compliance keeps your healthcare marketing safe? It might. But only in theory. In practice, a growing wave of state privacy laws is raising the bar on what counts as protected health information and how it must be handled. Laws like California Privacy Rights Act (CPRA) and Washington’s My Health My Data Act are […]
If you’re in healthcare marketing and still using Google Analytics 4 (GA4) or Google Tag Manager (GTM) without thinking twice, it’s time to take a closer look. The HIPAA Security Rule update proposed in early 2025 is more than just another regulatory tweak. It’s a wake-up call for any organization handling Protected Health Information (PHI), […]
In early 2023, GoodRx got hit with a headline no brand ever wants to see: regulators called them out for sharing sensitive health data with advertising platforms. The company had to pay millions and deal with a serious reputation hit. Why? Because they crossed the thin line between marketing performance and patient privacy. Now, here’s […]
