If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Picture this: your hospital just came under public scrutiny after it was revealed that you were using advanced tracking tools to monitor your website performance and marketing efforts and sharing private patient information with third parties. You’re surprised and trying to figure out why this is happening. The answer is that these tools can use […]
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Marketing’s job is never done. It’s all about keeping the momentum going. We need to innovate every day, said Beth Comstock, former Vice Chair of General Electric. With new marketing trends popping up almost […]
With about 90% of Americans looking for health information online, it’s no wonder that healthcare digital marketing is full of opportunities. With countless channels and advanced tools, the digital world provides new ways to connect with patients and grow your healthcare business. But it also comes with risks. For healthcare marketers, the challenge is huge. […]
If you’ve ever wondered what the most valuable resource in healthcare marketing is, it’s the data you collect. It helps create targeted, personalized strategies that connect with patients, driving better engagement and business growth. However, collecting and organizing this data can be challenging for two reasons: first, there’s a lot of it, and second, dealing […]
