If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Do you know the tool that healthcare marketers need to ensure compliance while still executing effective marketing? In the healthcare industry, safeguarding patient information isn’t just about avoiding fines; it’s about building trust. Business Associate Agreements (BAAs) are indispensable for HIPAA compliance and form the core of secure and innovative marketing strategies, a key tool […]
Thanks to digital advancements, healthcare has drastically changed in recent years. Online platforms, social media, and search engines have become key ways patients seek medical advice and services. For instance, around 75% of patients search for a new doctor by checking online reviews. This shows that patients become more informed and selective about their healthcare […]
As a healthcare marketer, you understand the challenge of balancing marketing strategies with the sensitivity of Protected Health Information (PHI). With digital tools on the rise, the risk of exposing and mishandling PHI has grown significantly, putting you at way bigger risk of hefty fines, reputation damage, and losing patients’ trust. Less than ideal! Accidents […]
The rules are always changing, and a recent case regarding tracking technologies is a perfect example. In AHA v. Becerra, the court reviewed certain provisions of OCR’s HIPAA guidance on online tracking technologies, and this could have a big effect on how digital analytics tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM) […]
