If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Did you know that over 80% of Americans feel they don’t have control over the data collected about them? This troubling statistic highlights two major concerns: the increased risk of data misuse and identity theft and the higher likelihood of privacy-related lawsuits. In healthcare, where handling sensitive data is part of daily operations, this issue […]
The total volume of electronic data doubles every two years, however, healthcare data is outpacing that. It’s expected to be the fastest-growing sector, with a compound annual growth rate (CAGR) of 36% through 2025. These skyrocketing numbers highlight the crucial need to keep Protected Health Information (PHI) safe in all areas, including marketing. As healthcare […]
Healthcare providers handle a lot of personal information every day, like names, ages, medical conditions, and symptoms. This data is precious from a digital marketing point of view. With it, you can target your ads precisely, reach the right audience, and make the most of your marketing budget. However, there’s a catch: this information is […]
At the end of 2022, the U.S. Department of Health and Human Services (HSS) issued guidance about using tracking technologies in healthcare. Updated this March, this document clearly states that regulated entities cannot use tracking technologies in ways that would disclose PHI or violate HIPAA Rules. This is a big hit for healthcare marketing because, […]
