If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Did you know that over half of U.S. citizens use the Internet to look for health-related information? When we combine this with the personal details they share with medical institutions and services, we have a vast amount of highly sensitive data. Healthcare marketers need this data to understand patient needs and boost engagement. However, this […]
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter Drucker, the father of modern management. Drucker’s quote captures the essence of digital analytics: it gathers data to help you understand what people want and set your service to meet their […]
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Every marketer asks the same question: How do we reach our audience more effectively? Fortunately, technology makes finding an answer much easier. Nowadays, digital tools allow you to track and analyze people’s behavior, helping […]
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Statistics say that 60% of marketing will be digital by the end of 2024, proving that a digital presence isn’t a matter of choice anymore. If you want to promote your healthcare business, you […]
