If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Big news: Google has changed its mind and won’t be phasing out third-party cookies in Chrome. This was announced a couple of days ago by Anthony Chavez, vice president of Privacy Sandbox, a Google initiative for abandoning third-party cookies. The move has stirred up the digital advertising world, with many wondering what it means for […]
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. You’ve just started a new marketing campaign for your latest neurology treatment. As you’re enjoying the positive results, you can’t help but thank Google Analytics 4 (GA4) and Google Tag Manager (GTM) for making […]
Did you know that HIPAA violations have been on the constant rise over the past few years? It’s happening because of the huge popularity of digital tools, which keep creating new ways for patient data to be at risk. The reasons behind such incidents vary, from sophisticated cyberattacks to accidental shares of Protected Health Information […]
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Does a couple of million dollars sound like a lot to you? That’s the maximum fine for breaking the Health Insurance Portability and Accountability Act (HIPAA) law and, for more serious or intentional violations, […]
