If you have ever asked whether ads on social media hold real power, the numbers answer clearly. According to Statista, Facebook has 3.07 billion active users every month. That is more than one-third of the world’s population. For healthcare organizations, that reach creates a major growth channel. Meta Ads in healthcare can connect providers with […]
Most healthcare marketing teams don’t set out to create compliance risks. They focus on performance, visibility, and growth. The problem usually hides behind the curtain, inside a martech stack that’s grown faster than anyone can fully track. It often starts with something small. A legacy tag from an old campaign, a new pixel added without […]
Telehealth erased the waiting room. But it brought new risks for healthcare marketers. When care moved online, websites became places where appointments are booked, forms are completed, and care begins. Marketing and analytics tools stayed in place, measuring behavior the same way they always have. That overlap matters. In telehealth environments, routine tracking can sit […]
Here’s not-so-sweet truth: Public trust in the U.S. healthcare system is falling. It dropped from 71.5 percent in 2020 to 40.1 percent in 2024. That loss of confidence rarely starts in a clinic. It usually starts earlier. For many patients, the first interaction with a healthcare provider is digital, through a website, a form, or […]
When Willis-Knighton Medical Center agreed to settle a lawsuit over the use of tracking technologies on its website and patient portal, the healthcare world took notice. The claim wasn’t about a traditional data breach. It was about pixels and analytics scripts quietly collecting information that could reveal sensitive health interactions. For many organizations, it was […]
